Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration about his exploits from actor Michael B. Jordan, and a stunned reaction from football star Marshawn Lynch. In other words, the commercial, created by 72andSunny and directed by Wayne McClammy, reprises the brand's approach of using a mix of celebrity, high-octane production, along with famous music, to play up up the role of the everyman.
In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as a fun, likeable brand by creating a relatable character that's stood the test of time. So how did the brand break through all the noise?
Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship. For nearly 50 years, the two had maintained one of advertising's most high-profile partnerships, with BBDO creating iconic Pepsi ads starring the likes of Michael Jackson, Michael J. Fox and Cindy Crawford.
If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was Seattle Seahawks running back Marshawn Lynch doing a five-minute segment with Evine's Allison Waggoner—in which the pair chatted about the glory of Skittles, and tried to sell you 36 packs for $14.86.
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular […]
ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the media, gives an exclusive account of his role in Activision's Call of Duty: Black Ops III.
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words.
Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in the Big Game.
Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors.
It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.