Marshawn Lynch

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty’s Latest Epic

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration about his exploits from actor Michael B. Jordan, and a stunned reaction from football star Marshawn Lynch.In other words, the commercial, created by 72andSunny and directed by Wayne McClammy, reprises the brand's approach of using a mix of celebrity, high-octane production, along with famous music, to play up up the role of the everyman.

5 Tips From Progressive’s CMO on Building a Brand That Cuts Through the Clutter

In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as a fun, likeable brand by creating a relatable character that's stood the test of time. So how did the brand break through all the noise? 

Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup

Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship.For nearly 50 years, the two had maintained one of advertising's most high-profile partnerships, with BBDO creating iconic Pepsi ads starring the likes of Michael Jackson, Michael J. Fox and Cindy Crawford.

Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was Seattle Seahawks running back Marshawn Lynch doing a five-minute segment with Evine's Allison Waggoner—in which the pair chatted about the glory of Skittles, and tried to sell you 36 packs for $14.86.

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular […]

Marshawn Lynch Headlines ESPN The Magazine’s Leap into Video Games

ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the media, gives an exclusive account of his role in Activision's Call of Duty: Black Ops III.

Marshawn Lynch Finally Talks … in Funny, Weird Ads for Skittles and Progressive

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words.

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in the Big Game.

Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors.

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.