Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]
Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]
Accounts in Review: Royal Caribbean Nears Its Media Decision
Brand Marketing
Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]
Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers
Brand Marketing
One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to [...]
Leo Burnett Wins Pitch for Marshalls’ Creative Account
Brand Marketing
Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative [...]
Accounts in Review: PHD Becomes a Leading Player on SC Johnson
Brand Marketing
In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying [...]