Mars Bar (Finally) Brings Together Dogs, Pan Pipes and the Miami Vice Soundtrack
Creativity
In case you doubted that absurdist advertising is now the go-to approach for candy companies, this new spot for Mars Bar should be a good reminder. Created by U.K. agency [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
The 5 Stages of Louis C.K.’s Amazing Twitter Rant on Evolution
Performance Marketing
Today's Louis C.K. rant about how life evolved in the solar system is exactly what Twitter does best, but also a reminder of the platform's flaws. If you weren’t there [...]
Ad of the Day: How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years
Brand Marketing
Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the hair styles of the '80s to the list of reasons why bite-size Twix candy [...]
P&G Wants to Shelve Up to 100 Brands
Brand Marketing
Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in [...]
