Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.
To celebrate its one-year anniversary, Mars brand goodnessknows—a bite-sized snack made with fruit, nuts and dark chocolate—has released the "Try a Little Goodness" campaign. Created by BBDO San Francisco, it's work that both lobbies for novelty while appealing to the sense of derring-do and reinvention that characterizes the new year. Each ad encourages real people to try new things—for the brand, that is. Those efforts, both thwarted and successful, constitute the content.
National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.
Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video can move the needle. Today, YouTube and Oracle Data Cloud are announcing a new partnership to offer consumer-packaged-goods marketers in the U.S. data on how their ads affect in-store purchases.
As you read this, M&M's—the best-selling candy in America, the treat that Mars makes 400 million of every day, and the milk chocolate that melts in your mouth and not in your hand—is marking its 75th birthday. More on that in a moment. First, a quiz: Name the two forces that were instrumental to the invention of M&M's.
Has hunger ever caused you to feel like a princess who's also a little spacey—aka, a "Sprincess"? You need an Astro Tiara ... or maybe just a Snickers Crisper.
In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach to an ever-growing range of work.
Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in […]
The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips.