Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set
Brand Marketing
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the [...]
Ad of the Day: Snickers Is Now Selling Absurd Hunger-Themed Products on eBay
Brand Marketing
Has hunger ever caused you to feel like a princess who's also a little spacey—aka, a "Sprincess"? You need an Astro Tiara ... or maybe just a Snickers Crisper.
How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca
In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.
U.S. Agency of the Year: BBDO Was 2015’s Unstoppable Creative Juggernaut
Brand Marketing
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach [...]
Mini Is the New Supersized
Brand Marketing
Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in [...]
The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips
Brand Marketing
The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips.