How to Make Sure Your Branded Content Isn’t Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.

Marriott Built a Giant Interactive Map in NYC to Celebrate Its Merger With Starwood

When Marriott merged with Starwood Hotels in September, it created a hotel megabrand with more than 5,700 properties and 30 brands. To celebrate the merger, Marriott built an interactive map in New York's Rockefeller Center on Friday that let guests explore all of its properties around the globe.

Marriott Created an Upside-Down Room to Build Excitement Around Renovations

As hotel chains increasingly face competition from boutique hotels and funky Airbnb spaces, interesting design is more important than ever.

How Hotels Are Luring Millennials in the Era of Airbnb

Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy.

Erin Andrews Awarded $55 Million in Hotel Stalker Lawsuit

The jury in Erin Andrews' civil suit has awarded the Fox Sports reporter and Dancing With the Stars host $55 million.

Marriott Taps Figliulo&Partners to Expand Its European-Style Business Hotels

Marriott has tapped independent agency Figliulo&Partners to help drive the expansion of its AC Hotels division. The global branding and positioning assignment followed a review led by Joanne Davis Consulting, and this marks the first time Marriott has worked with the New York shop. There was no incumbent.

How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are 55 million Latinos, however, the amount of original content targeting the demographic is lagging. And comedy is one of the largest gaps, especially within the digital space.

10 Branded Content Masters Who Make It OK to Love Marketing

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of […]

If You’re Not at Least Thinking About Branded Content, You’re Missing Out

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple of months later, when we arrive to chase Lions.

How Reach Entertainment Goes Big With Branded Video

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif.