How to Make Sure Your Branded Content Isn’t Really Just an Ad
Brand Marketing
Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
Marriott Taps Figliulo&Partners to Expand Its European-Style Business Hotels
Brand Marketing
Marriott has tapped independent agency Figliulo&Partners to help drive the expansion of its AC Hotels division. The global branding and positioning assignment followed a review led by Joanne Davis Consulting, [...]
How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy
Performance Marketing
The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are [...]
10 Branded Content Masters Who Make It OK to Love Marketing
Brand Marketing
Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of [...]
If You’re Not at Least Thinking About Branded Content, You’re Missing Out
MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple [...]
How Reach Entertainment Goes Big With Branded Video
Brand Marketing
Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif.