JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series
Brand Marketing
The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of [...]
Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup
Brand Marketing
After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that [...]
Marriott International Launches Creative Review
Brand Marketing
Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New [...]
Marriott Picks Shop for Global Media
Brand Marketing
In a global battle of incumbents, the project shop rose up. MEC, an agency that worked on projects for Marriott International in Europe, the Middle East, and Africa, will now [...]
Marriott’s Global Media Review Enters Final Stage
Brand Marketing
MEC and ZenithOptimedia are the last agencies standing in Marriott International's global media review. Marriott executives have briefed the shops and final presentations are scheduled for Oct. 19 at the [...]