Consumer Engagement, But Not Yet Marriage
Performance Marketing
How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA consumer engagement? Almost all [...]
Jeweler’s Clever Business Card Rolls Into a Ring Sizer
Creativity
I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those [...]
Perspective: Ring in the New
Brand Marketing
This week—specifically, on Thursday—some 260,000 American men will participate in an odd but enduring male ritual. No, not beer pong. They will drop to one knee before their sweethearts and [...]
The AP Takes a Stand for Clarity
The Associated Press has recently altered its stylebook for journalists to discourage the use of the terms "homophobia" and "ethnic cleansing" in news reporting. I agree strongly with both of [...]