The British are up in arms over a delightful new Marmite spoof where rescue teams visit homes and take away the neglected yeast paste hidden away in kitchen cupboards. The rescuers remove “stricken” Marmite jars, tenderly carrying them away in animal carriers, and bring them to a rehousing center for adoption by more appreciative owners.
"Don't freak. It'll be back." With that tagline, Saatchi & Saatchi is attempting to quell nationwide panic in New Zealand over increasing shortages of the inexplicably popular yeasty/salty sandwich spread Marmite. Supplies have run low since distribution was halted last November following earthquake damage at the Christchurch facilities where Marmite is produced. Personally, I see this as a stomach-saving act of God, but what do I know? The maker of New Zealand Marmite, a company called Sanitarium (sounds like a place you might end up in after ingesting the stuff), has come up with ads suggesting "tips to survive the shortage," such as covering one's toast with paper scrawled in black marker, creating homemade Marmite patches with Band-Aids, or, "when the time comes," switching to jams, peanut butter or "other yeast spreads." (Rival Vegemite is apparently enjoying a sales surge unseen since Men at Work rode high in the pop charts.) Seems the time to switch is nigh, as Marmite production, which had been expected to restart this month, probably won't resume until October. Check out the twisted, tortured expressions in the "Don't freak" print campaign. It looks like those folks just tasted the stuff. Via The Inspiration Room.
Marmite, that classic spreadable black paste on which every British child is raised—and which everyone but the British seems to despise—is marking Queen Elizabeth II's Diamond Jubilee with a special limited-edition Ma'amite jar branded with a Union Jack.
I've always thought the word Marmite sounds vaguely Biblical. Go-eth ye not into the land of the Marmites, sayeth the Lord! In fact, it's a thick, yeast-based food paste that's especially popular in Britain. DDB's new campaign for the goop features an animated frog and snail, named Geoff and Dave, who speak with heavy British accents that might prove incomprehensible to the average American. That's because the critters are meant to embody a working-class disdain for haute cuisine as they dish out zingers about pretentious food. Marmite and recipes made thereof are presented as preferable alternatives for those who "Hate Cuisine." (Hate is old hat for this brand. Owing to its strong, salty and polarizing taste, Marmite has long used "Love It or Hate It" as a marketing slogan.) With such a high sodium content, drizzling Marmite on snails would probably kill them. Sounds like a fun way to the pass the time between plates of Escargots à la Bourguignonne.