5 Ways Healthcare Marketers Can Prepare for Seat at the Table
Performance Marketing
Healthcare marketers, are you at the kid’s table or the grown-ups table? Whether in a small town or large city, your medical practice or hospital is impacted by external matters, [...]
Marketers Know Time Is Money, So Why Do They Care About the Other 271 Things?
Performance Marketing
Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.” And we all know how true that is. Especially when we [...]
An SEO Consultant’s 4-Point SEO Holiday Wish List for Santa
Performance Marketing
This year, I want to take a more childish approach and write an SEO wish list for Santa. Here are four things that I want from Santa. These wishes are [...]
An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?
Performance Marketing
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO of Instagram, Adam Mosseri, stated in the announcement that the [...]
Do Marketing Influencers Really Influence? Or Do Brands?
Performance Marketing
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” [...]
Marketing Pros Provide Advice for Peers
Performance Marketing
When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the [...]