Data Will Lead Marketers Into a New World in 2020
Performance Marketing
What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world? Haven’t we been using data for multichannel marketing for a [...]
How-tos for Generational Marketing to Millennials vs. Gen Z
Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led [...]
Why Influencer Marketing Is Going From Fad to Marketing Trend
Performance Marketing
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic. A confluence of factors are driving influencer marketing, including [...]
For Measurement-Oriented Marketers: The Best of ‘Here’s What Counts,’ 2019
Performance Marketing
Over the past year, “Here’s What Counts” opined on several topics. But the ones that gained the most traction involved Gen Z’s views on privacy, social media data collection, and [...]
Why Include Direct Mail In Optichannel Marketing?
Performance Marketing
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better. Demand Metric, in partnership with PFL, conducted a benchmark [...]
The Psychology-Based Marketing 2019 Roundup of Top Stories
Performance Marketing
Psychology-based marketing has a lot of nooks and crannies, but here are the top four stories that stayed in the corners of marketers’ minds in 2019.