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The Grand Reopening of the U.S. Economy Will Happen, Plan for It

Performance Marketing

We are in uncharted territory, much as we were in previous economic downturns and recessions. Yet, do know, another expansion will follow … eventually. There will be a grand reopening [...]


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What Matters Is the Perception of Value, Not So Much the Product

Performance Marketing

A lot has been written recently on how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions. If you can honestly get [...]

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Influencer Marketing Can Have Great ROI and You can Prove It

Performance Marketing

In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer [...]

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Gen Z Advertising Dos and Don’ts for Marketers

Performance Marketing

Every day, advertising trends are emerging. These trends and tactics are newly developed as a means to best reach a target audience, whomever it may be. As such, advertisers are [...]

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Dating Tips That’ll Help Marketers Get Their Client Relationships Unstuck

Performance Marketing

Committing to improvement is a good idea any time of year, but there’s something poetic about marketers revitalizing along with the calendar. So let’s talk about what we can learn [...]

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Discovering ‘FOTU’ in 2020 Marketing and Beyond

Performance Marketing

While its not hard “see” the above issues as they dominate news channels, it is sometimes hard to see how each may impact the success of our 2020 marketing efforts. [...]