Marketing

ABC Won’t Rest Until Everyone Knows Scandal (and TGIT) Is Finally Back Tonight

After an excruciating eight-month hiatus for ABC, the network tonight finally gets to welcome back its TGIT lineup of Shonda Rhimes-produced Thursday-night dramas: Grey's Anatomy, Scandal (which was delayed until midseason due to Kerry Washington's pregnancy) and How to Get Away With Murder.

This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a giant asshole.

Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul

When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, played by Giancarlo Esposito.

The Week’s 10 Most Digitally Engaging Ads

Electronic communication is the name of the game in the latest weekly chart of the most digitally engaging commercials, according to TV ad-attention analytics company iSpot.tv.

3 Trends From CES That Marketers Really Need to Pay Attention To

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.

4 Survival Trends People Will Turn to in 2017 That Marketers Need to Understand

Marketers and consumers alike are reeling from a year of deep division and chaos. "WTF just happened?" is the first question we're asking ourselves followed by, "Where do we go from here?"

Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands

From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers.

8 Predictions for Digital Video in 2017

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek

Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."

Amazon Inserts Its Own ‘Man of the Year’ Issue in Time to Promote Man in the High Castle

If you thought Time's new person of the year cover featuring Donald Trump echoed the magazine's pick of Adolf Hitler in 1938, wait until you see what's inside.