Can Publishers Monetize Their Digital Technology Expertise?
Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider [...]
Client Maturity
Performance Marketing
As an agency, or even a marketing department, you must work with clients of every possible ilk. Oh sure, your client might be your company's CEO or it might be [...]
Microsoft Launches Global Review of Marketing Services
Brand Marketing
The timing of Microsoft's global marketing services review is curious, given that the company is
Morphing From Publishers to Providers
A large, and growing, publisher who recently received more than $20 million in funding wondered how ad agencies will survive.
Custom Publishing Begets Marketing Services
"Marketing services" is becoming the flavor of the week in discussions about B2B publishing. I began asking publishers if this was a hot-button issue for them.