Marketing Cloud

How More Precise Data Science Will Be Advertising’s Ultimate Savior

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is.

Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.

Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today.