Don’t Ruin Good Models by Abusing Them, Marketers
Performance Marketing
Models may be built, but the work is not nearly done until they are properly applied and deployed in live campaigns. When in doubt, always consult with the analyst in [...]
Direct Mail Enhancement Strategy: Part 1, Paper Stock
Performance Marketing
In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention. There are so many choices for direct mail enhancement [...]
Healthcare Open Enrollment Means Marketers Ask: Whose Patient Are You, Really?
Performance Marketing
It's Open Enrollment season in health care. Marketers at physician groups, hospitals, and health plans compete for attention and selection. These high-profile marketing campaigns tend to overshadow a new wrinkle [...]
Dog’s-Eye View: Marketing Thinking That’s Outside of the ‘Dog Box’
Performance Marketing
TheDogTrainingSecret.com, which has out-of-the- box marketing thinking that relies on proven methods, should inspire copy mavens to resist the boring, tried-and-true benefit recitals and think about better ways (“narratives”) to [...]
How Passion Projects and Cause Marketing Can Power Your Marketing
Performance Marketing
Cause marketing can tie passion and product together and help you connect with your target audience on an emotional level.
Revisiting My 3 Marketing Predictions: Climate Change Rose to the Top
Performance Marketing
I am going to be taking a break from posting for a bit. So, before I start my break, I thought I would revisit some marketing predictions I made earlier [...]