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How the Impact of COVID-19 Is Changing Marketing

Performance Marketing

Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]


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When Brands Apologize, Customers Often Listen and Forgive

Performance Marketing

Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”? Social media has raised the stakes for brands. Customers, most often angry ones, [...]

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3 Types of Bias You’ll Confront in Consumer Research

Performance Marketing

Biases are ever-present in consumer research. However, there are several of steps to take to remove obvious biases and end up with objective takeaways that yield tangible value in your [...]

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Are Boomers Really Underserved by Digital Marketers?

Performance Marketing

Marketing to Millennials is out-sized in digital media, probably because of the upside potential. Digital marketers see future lifetime value is always bigger when you’re going to live another 50 [...]

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3 Steps for Building Brand Authenticity When Consumer Trust Is at Rock Bottom

Performance Marketing

Creating brand authenticity is a huge challenge. This is not only because it requires major coordination from all company functions, but it also takes highly focused discipline from strategy and [...]

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How Will Your Audience Receive Your New Product?

Performance Marketing

Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a [...]