How the Impact of COVID-19 Is Changing Marketing
Performance Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
When Brands Apologize, Customers Often Listen and Forgive
Performance Marketing
Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”? Social media has raised the stakes for brands. Customers, most often angry ones, [...]
3 Types of Bias You’ll Confront in Consumer Research
Performance Marketing
Biases are ever-present in consumer research. However, there are several of steps to take to remove obvious biases and end up with objective takeaways that yield tangible value in your [...]
Are Boomers Really Underserved by Digital Marketers?
Performance Marketing
Marketing to Millennials is out-sized in digital media, probably because of the upside potential. Digital marketers see future lifetime value is always bigger when you’re going to live another 50 [...]
3 Steps for Building Brand Authenticity When Consumer Trust Is at Rock Bottom
Performance Marketing
Creating brand authenticity is a huge challenge. This is not only because it requires major coordination from all company functions, but it also takes highly focused discipline from strategy and [...]
How Will Your Audience Receive Your New Product?
Performance Marketing
Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a [...]