Market Research

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic easier to execute.

PHD’s Millennials Talk About Their Generation on Vine

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism to tap

Ads Trump Football in Super Bowl Survey

American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42.