Mark Sneider

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?

Ad Agencies Love LinkedIn but Not SlideShare

Marketers to Digital Shops: Diversify or Die

Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to marketing executives polled in a new survey from RSW/US.