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Zynga Taps Xbox Chief as CEO

Performance Marketing

By Mike Shields

Zynga wowed the gaming and greater media worlds by nabbing top Xbox executive Don Mattrick to become the beleaguered company's new CEO on Monday.

Performance Marketing

Zynga Needs More Words With Brands

By Tim Peterson

Performance Marketing

Zynga COO Resigns After Duties Are Stripped

By Christopher Heine

Performance Marketing

Players Lend a Helping Hand—or, Thumb

By Heather Chaplin