These Are the TV Network Chiefs’ Game Plans for Wooing Audiences and Advertisers
Even with all the seismic changes in the television business over the past several years, some things remain constant: For the broadcast networks, everything still revolves around the fall season, [...]
Q&A: CW President Mark Pedowitz Gets Guys
For much of its existence, The CW has been shunted off to the side by its bigger, and more popular, broadcast siblings. Launched in 2006 when UPN and The WB [...]
The CW Takes the Unusual Step of Renewing Its Entire Fall Lineup
Often-overlooked junior broadcaster the CW stepped into the spotlight at the Television Critics Association's winter tour when network president Mark Pedowitz dropped the mic in a major way: The exec [...]
The CW Gives Early Renewals to 5 Series
In accordance with a precedent it set years ago, the CW on Thursday announced that it has made a number of early renewals in advance of the 2014-15 season.
The CW Gives Back-Nine Orders to All 3 New Dramas
The CW on Monday announced it has granted back-nine orders for its three freshman series, committing to full-season runs for The Originals, The Tomorrow People and Reign.