Broadcast TV Presidents Want Nielsen to Get Things ‘Right’ and Delay Total Content Ratings Rollout
The broadcast network presidents have added their voices to those in the industry asking Nielsen to modify its rollout plans for the new total content ratings metric.
After Snagging Supergirl, The CW Will Devote 40% of Its Fall Schedule to Superhero Shows
If you switch on The CW this fall, there's a 40 percent chance you'll see a superhero series.
What’s Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?
It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents.
The CW Renews All 11 Series It Currently Airs for Next Season
The CW had been the only broadcast network to not renew any of its shows for next season, but the network corrected that oversight in a huge way on Friday [...]
The CW’s Chief Doesn’t Care When or Where Audiences Watch His Shows
Most network heads are pulling their hair out over the decline of linear ratings, but not The CW president Mark Pedowitz. He doesn't care when or how audiences watch his [...]
With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing
Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.