The broadcast network presidents have added their voices to those in the industry asking Nielsen to modify its rollout plans for the new total content ratings metric.
As they try to break through the Peak TV glut and grab viewers, broadcast networks have been relying heavily on new shows based on popular intellectual property (IP), like Lethal Weapon, MacGyver and the upcoming Training Day and Taken.
Over the past couple of seasons, the CW has renewed almost all of its series in one fell swoop, and the network has continued that tradition for another year.
The superheroes at the center of The CW's four DC Comics-based shows—The Flash, Arrow, Supergirl and DC's Legends of Tomorrow—have pulled off some incredible feats, but there's some things that even they can't do. Like, run all four of their CW superhero shows simultaneously.
The CW is celebrating its 10th anniversary next month with a significant change. The network has stuck a deal with Netflix, whose subscribers will be able to stream full seasons of CW shows beginning eight days after their season finales.
It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents.
The CW had been the only broadcast network to not renew any of its shows for next season, but the network corrected that oversight in a huge way on Friday by issuing early pickups for literally every series it currently airs.
Most network heads are pulling their hair out over the decline of linear ratings, but not The CW president Mark Pedowitz. He doesn't care when or how audiences watch his network's content, as long as they do watch.
Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.