Mark Pedowitz

Broadcast TV Presidents Want Nielsen to Get Things ‘Right’ and Delay Total Content Ratings Rollout

The broadcast network presidents have added their voices to those in the industry asking Nielsen to modify its rollout plans for the new total content ratings metric.

Will Millennials Care About The CW’s ‘Archie’ Reboot?

As they try to break through the Peak TV glut and grab viewers, broadcast networks have been relying heavily on new shows based on popular intellectual property (IP), like Lethal Weapon, MacGyver and the upcoming Training Day and Taken.

The CW Renews 7 Series, Including Broadcast’s Lowest-Rated Show

Over the past couple of seasons, the CW has renewed almost all of its series in one fell swoop, and the network has continued that tradition for another year. 

How Greg Berlanti Produces 4 Interwoven DC Superhero Shows Simultaneously for The CW

The superheroes at the center of The CW's four DC Comics-based shows—The Flash, Arrow, Supergirl and DC's Legends of Tomorrow—have pulled off some incredible feats, but there's some things that even they can't do. Like, run all four of their CW superhero shows simultaneously.

The CW’s New Streaming Deal With Netflix Won’t Dent Ratings, the Network’s Chief Says

The CW is celebrating its 10th anniversary next month with a significant change. The network has stuck a deal with Netflix, whose subscribers will be able to stream full seasons of CW shows beginning eight days after their season finales.

After Snagging Supergirl, The CW Will Devote 40% of Its Fall Schedule to Superhero Shows

If you switch on The CW this fall, there's a 40 percent chance you'll see a superhero series.

What’s Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents.

The CW Renews All 11 Series It Currently Airs for Next Season

The CW had been the only broadcast network to not renew any of its shows for next season, but the network corrected that oversight in a huge way on Friday by issuing early pickups for literally every series it currently airs.

The CW’s Chief Doesn’t Care When or Where Audiences Watch His Shows

Most network heads are pulling their hair out over the decline of linear ratings, but not The CW president Mark Pedowitz. He doesn't care when or how audiences watch his network's content, as long as they do watch.

With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing

Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.