Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office. Yang Yeo, North Asia ecd and China chairman at JWT, will become an executive creative at W+K in Shanghai. He'll start Aug. 1.
Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit of that too.