Marjani Coffey

Ad of the Day: Miracle Whip Couldn’t Be Prouder in Gritty New Campaign

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen.

Use Cool Whip Frosting, and Stop One More Cake From Being Abused

A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a PSA on behalf of the "millions of innocent cakes [that are] mangled, mistreated and hurt" by rival frostings, which just aren't as smooth.