Marissa Mayer: Marketers Need to Embrace Native Ads
Performance Marketing
CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising.
B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa
Performance Marketing
Who knows if Eyeview's stunt will work, but credit it for thinking outside the box.
Yahoo’s Marissa Mayer Says Turnaround Still in Making
Performance Marketing
Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.
Yahoo COO Henrique de Castro Ousted
Performance Marketing
Yahoo's embattled COO Henrique de Castro is out, according to a Securities and Exchange Commission filing.
It’s Like Déjà Vu All Over Again at Yahoo
Performance Marketing
It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t.
Yahoo’s Mayer Looking for TV-Sized Hit
Performance Marketing
At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when [...]