16 Months After Acquisition, Yahoo Hasn’t Made Tumblr Uncool
Performance Marketing
There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York.
Women’s Health Editor Headed to Yahoo Health
Performance Marketing
Women's Health editor Michele Promaulayko is leaving the print world to assume the same role at Yahoo Health, the company announced today.
Yahoo Buying Mobile App Company Flurry [Updated]
Performance Marketing
Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an [...]
Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue
Performance Marketing
CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on [...]
Community Is Getting Its Six Seasons (No Movie Yet)
Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with [...]
J’Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes
Performance Marketing
Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last [...]