Marissa Mayer

With Verizon Deal, Yahoo and AOL Are Finally Together

Yahoo's long, winding and rocky road has finally come to its conclusion.

Yahoo’s Best Ad Growth in Years Comes With Costs

Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall.

The 100 Most Influential Leaders in Marketing, Media and Tech


Beyoncé Tops List of 50 Most Powerful Moms

Working Mother has released its Most Powerful Moms list just in time for Mother's Day. And in addition to a cadre of famous names ranging from Beyoncé at No. 1 […]

Yahoo’s Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game.

Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world.

Yahoo’s New Ad Pitch Entails More Mobile Video

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys.

Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads

We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.

Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million

Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front.

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers.