With Verizon Deal, Yahoo and AOL Are Finally Together
Performance Marketing
Yahoo's long, winding and rocky road has finally come to its conclusion.
Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality
Performance Marketing
During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in [...]
Yahoo’s New Ad Pitch Entails More Mobile Video
Performance Marketing
Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys.
Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads
Performance Marketing
We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.
Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million
Performance Marketing
Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front.
Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage
Performance Marketing
Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers.