Cadillac Is Driving Goop Readers to Dinner With Gwyneth Paltrow and Mario Batali
Brand Marketing
Cadillac has been positioning itself as an upscale, fashion-forward luxury brand, first by moving from Detroit to New York in 2014 and then
Mario Batali Teams With OgilvyEntertainment to Create New Shows
Brand Marketing
OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at [...]
Hyundai Buys Solo Sponsorship of Hulu’s Mario Batali Show The High Road
Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York, [...]
Food & Wine Strengthens Ties to Celeb Chefs
Performance Marketing
In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs.
Mario Batali to Guest Edit April Issue of Food & Wine
Performance Marketing
When Food & Wine magazine began assembling its annual Italy-themed April issue, editor in chief Dana Cowin knew exactly who she wanted on board: Mario Batali, the king of Italian [...]