Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions?
Performance Marketing
Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen [...]
Advertisers Clicking Buy Button on Google Shopping Ads
Performance Marketing
Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its [...]
Search Engine Marketers Like Google’s FTC Concessions
Performance Marketing
Google may have gotten off easy with the Federal Trade Commission, but the changes it voluntarily agreed to make to appease regulators got major kudos from the search advertising and [...]
Facebook’s Reach Generator Gets Competition From Adaptly
Performance Marketing
Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.