Anne Fulenwider Named Editor in Chief of ‘Marie Claire’
Performance Marketing
Just a few hours after news broke of Marie Claire editor Joanna Coles' move to Cosmopolitan, Hearst Magazines quashed budding rumors of who will inherit Coles' throne by announcing her [...]
Fashion Titles Report Spring Ad Growth
Performance Marketing
March is looking like a promising month for fashion titles and to some extent for the magazine industry in general, with nearly all major fashion books reporting ad page increases [...]
Magazines Betting Big on Social Media
Performance Marketing
As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if [...]
Fashion Mags Get Off to a Rough Start
Performance Marketing
Things aren’t looking too good in the land of fashion titles. Nearly every fashion title (with the exception of Allure, which was flat, and Vogue, which fared well) dropped in [...]
‘Vogue’ Reigns on Newsstand
Performance Marketing
It’s no secret that magazines’ newsstand sales have been dismal. But Anna Wintour’s Vogue has been bucking the trend, and not by a little.
Marie Claire’s Anti-Apple Maneuver
Performance Marketing
Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden.