Netflix Causes Customer Freakout
Performance Marketing
Let's cut to the chase: Why hasn't Netflix recently informed me, and its 75 million other subscribers, that there's a price increase on the horizon?
Here Are Hearst Magazines’ Editorial Award Winners
Performance Marketing
For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards.
NFL Scores a Touchdown With Female Fans
Performance Marketing
Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of [...]
Hearst Boasts Biggest September Ever
Performance Marketing
Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking [...]
Elle Taps Marie Claire Artistic Director to Replace Joe Zee
Performance Marketing
Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month.
Hearst Rolls Out Cross-Brand Beauty Initiative
Brand Marketing
Over the past few years, beauty has remained a consistent high spot in the often-rocky landscape of women’s magazine advertising. This month, Hearst is taking full advantage of the category’s [...]