Check Out This Sweet 16 Bracket for March Madness Brands
Performance Marketing
College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the [...]
Brands Are Already Hustling to Get in on March Madness
Performance Marketing
The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor.
SnappyTV Powers Twitter’s Video Strategy for Everything From March Madness to the President
Performance Marketing
If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement.
Researchers Find Optimum Times to Run March Madness Ads
Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly.
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Performance Marketing
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for [...]
Could Snapchat Be a March Madness Player This Year?
March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April [...]