The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.
Favorite authors? Favorite musicians? No, if you truly want to know how your tastes align with someone else's, compare your favorite podcasters. Podcast loyalty is a powerful thing. Over time, you go from being a listener to being an advocate to being an addict, waiting for the next episode like a lovestruck teen staring at the phone in hopes of a new message.
When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she didn't settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners became enthralled by host Sarah Koenig's deep dive into the 1999 true-crime case of Adnan Syed.
Comedian Steve Rannazzisi, best known for his role as Kevin on the The League, has admitted that he faked his account of surviving the 9/11 attacks.
That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF with Marc Maron, an appearance that certainly helped Maron's brand skyrocket, makes sense, too.
President Barack Obama is on the books for a guest appearance on the WTF With Marc Maron podcast. And it's hard to determine the biggest winner in the development.