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65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

Performance Marketing

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.


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Comedy Central, Buffalo Wild Wings Are Reconsidering Deals With Comedian Who Lied About 9/11

Brand Marketing

Comedian Steve Rannazzisi, best known for his role as Kevin on the The League, has admitted that he faked his account of surviving the 9/11 attacks.

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How Marc Maron Built a Brand That Helped Him Land the President

Brand Marketing

That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF [...]

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Marc Maron’s Podcast Is About to Get Its Biggest Guest Ever: President Obama

Performance Marketing

President Barack Obama is on the books for a guest appearance on the WTF With Marc Maron podcast. And it's hard to determine the biggest winner in the development.

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Marc Maron Talks About Tracking Down an Internet Troll

Brand Marketing

Specs Who Marc Maron Age 49 New gig Star, writer, producer of the new IFC series Maron