Maker Gen Creates Home for Rising Stars Across the Web
Performance Marketing
It's time for Maker Studios to spread past its YouTube roots.
Disney Acquires Maker Studios
Performance Marketing
Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series [...]
Big YouTube Channels Join Forces to Help Drive Ads
Performance Marketing
The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium.
WWE Network Is the First to Ditch Traditional Cable
Performance Marketing
For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.
Maker Studios Debuts Original Comedy
Performance Marketing
Maker Studios, a Los Angeles-based startup best known for repping and nurturing pre-existing YouTube talent, is pushing further into creating original scripted content.
Yahoo’s Mayer Looking for TV-Sized Hit
Performance Marketing
At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when [...]