Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios
Brand Marketing
Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47
How to Advertise to the Millennial Who Hates Advertising
Performance Marketing
Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads.
Fusion and Maker Studios Team Up With Cross-Platform Partnership
Performance Marketing
Media company Fusion and online video network Maker Studios have joined together in a cross-platform partnership to theoretically expand the reach of both companies.
Brands Make Prankvertising Positive
Performance Marketing
In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses [...]
PacSun, StyleHaul Partner in Back-to-School YouTube Campaign
Performance Marketing
Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators.
Where Have All the Upfront Dollars Gone?
It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable, [...]