Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a new position.
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
Maker Studios kicked off the second day of the 2016 NewFronts Tuesday morning, but unlike most of the other digital players in the space, it eschewed a splashy presentation for what it called "an intimate approach to the event."
When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it seeks to challenge Disney's big media dominance.
By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a growing array of platforms and devices.
PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award.
The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called Revelmode. Just like Howard Stern did 12 years ago when he left terrestrial radio for his own satellite network, Kjellberg becomes the first YouTube star to get his own network.
The family of YouTube star Caleb Bratayley announced today the 13-year-old died of an undiagnosed heart ailment.
Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily on social and digital.
Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios.