Disney Is Folding Maker Studios Into Its Media Arm
Performance Marketing
Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a [...]
YouTube Star PewDiePie Can Now Win a Primetime TV Emmy
PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award.
Disney Is Giving PewDiePie His Own Network
The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network [...]
13-Year-Old YouTube Star Died of Undiagnosed Heart Condition, Family Says
Performance Marketing
The family of YouTube star Caleb Bratayley announced today the 13-year-old died of an undiagnosed heart ailment.
Why Maker Studios Chose This Agency for Its Ad-Buying Service
Brand Marketing
Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily [...]
Maker Studios Parts Ways With Chief Content Officer Erin McPherson
Performance Marketing
Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios.