There Is Crying in Baseball, and Kleenex Has You Covered
Creativity
Just in time for Derek Jeter's broken ankle and the bitter tears of Yankee fans everywhere, Kleenex is offering customizable oval tissue boxes with postseason baseball themes. As a lifelong [...]
Fox Sells Out MLB All-Star Game
Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates.
Fox Sports Goes to War With Dodgers Owner Over TV Rights
Los Angeles Dodgers owner Frank McCourt is burning bridges with Fox Sports, which, until recently, had been one of his last remaining supporters in a years-long dispute with Major League [...]
MLB Goes Tweet-Crazy for Home Run Derby
Performance Marketing
Major League Baseball is going all-out with “one of the most immersive social media events in MLB history” for tonight’s Home Run Derby, where some of baseball’s top batters will [...]
Take Me Out to the Ballgame—on Facebook?
Performance Marketing
Major League Baseball has turned to Facebook to promote its online subscription product. The question is, does this partnership signal that Facebook is looking to become a major content distributor, [...]