Why Baseball Clubs Are Resorting to Feather Boas and Booze
Brand Marketing
In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota [...]
Hollister’s Instagram Strategy Gives Hope to Social Retail
Performance Marketing
While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer
Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter
Brand Marketing
Respect. That’s what Derek Jeter of the New York Yankees is about.
World Cup Helps FC Barcelona Win Big on Instagram
Performance Marketing
While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge [...]
Instagram Users Show Their Love of World Cup Soccer
Performance Marketing
The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.
U.S. Soccer Team Scores on Instagram
Performance Marketing
If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them.