Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action
Performance Marketing
Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League.
As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In
Performance Marketing
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready [...]
Fans Win in This Dunkin’ Donuts Contest When MLB Teams Score a Lot of Runs
Brand Marketing
Fans can step up to the plate for a chance to win prizes every Tuesday during Major League Baseball's regular season thanks to an online contest developed by Hill Holliday [...]
These Are the Top 6 Trends Shaping Video Content Today
Brand Marketing
Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the [...]
5 Entertaining Uses of MLB’s New Statcast Tracking Technology
Performance Marketing
Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place [...]
12 Tweets That Sum Up the Baltimore Orioles’ Game Without Spectators
Performance Marketing
It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April [...]