Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video.
Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour […]
Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series.
The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.
In the past year, global media advertising revenues jumped 5.5 percent to reach $512 billion, Magna Global estimates. But in 2015, growth will likely slow to 4.8 percent.
The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years.
Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent. But there's been one significant change: national TV advertising is now smaller than digital media advertising.
Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency previously had projected a lift of 5.5 percent, to $167.1 billion.
At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's evp and director of global forecasting Vincent Letang—held forth on the future of the business.
Tim Spengler has been named to the new position of president of content marketing and revenue strategy at Clear Channel Media and Entertainment.