Finding a Place for Legacy Media in Your Revenue Mix
Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely [...]
To Grow Online Subscriptions, Get Out of the Reader’s Way
I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that [...]
Will Publishers Pay for the USPS’s FSS Fiasco?
More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. [...]
BoSacks Speaks Out: A Salute to the Evolving Publishing Industry
At this time of year I’m asked many times by many magazines and web sites for my prediction of the future. The request is not only for long term punditry [...]
On “Denialsizing” and Eating Crow: 2016 in Review, in Just 10 Words
The U.S. magazine industry is exhausted from all of the tribute issues and memorial bookazines we’ve published this year about the rock stars we’ve lost. Let’s put 2016 to an [...]
New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year
Brand Marketing
The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also [...]