10 Questions for Magazine Publishers in Survival Mode
There are no easy, one-size-fits-all answers to how magazines can survive COVID-19 and the resulting recession. But asking the right questions can help you navigate your magazine through these rough [...]
At DigiPub, MPA Offered a New Message & Printers Showcased Innovative Digital Print
Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission statement was “Harnessing the Power of Data-Driven Print.” The overarching question after a [...]
Why Publishers Have the Upper Hand in the Growing Podcast Market
You know podcasts are really a thing when the former Vice President of the United States has one. If you’re interested to find out what ‘Joe wants you to know’, [...]
5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals [...]
At IMAG, Media Revolutionaries Are Breaking the Rules to Find New Revenue
I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a [...]
A Rant About Ratebase: How Publishers Large & Small Are Killing Newsstand Revenue
Recently I was going through the F.S.I.’s (Free Standing Inserts) in my Sunday (print) newspapers, when I came across an astounding offer from Hearst magazines. “Enjoy One Year of O, [...]