How to Sell $38K of Subscriptions in 10 Days
Performance Marketing
If you’re a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over [...]
How Martha Stewart Living Has Continued to Thrive for the Past 26 Years
Performance Marketing
Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known [...]
How Joanna Coles Sent E!’s Cosmo Reality Series Into a ‘Tailspin’ on the First Day of Filming
Joanna Coles hoped that her E! reality series about Cosmopolitan magazine, So Cosmo, would have enough on-screen drama to carry through an eight-episode debut season. But she didn't know that [...]
Billboard Buys Spin and Vibe in a Quest to ‘Own the Topic of Music Online’
Performance Marketing
The Hollywood Reporter-Billboard Media Group is acquiring the music assets of SpinMedia, including Spin, Vibe and Stereogum, expanding Billboard's reach into the music news world.
On “Denialsizing” and Eating Crow: 2016 in Review, in Just 10 Words
The U.S. magazine industry is exhausted from all of the tribute issues and memorial bookazines we’ve published this year about the rock stars we’ve lost. Let’s put 2016 to an [...]
Trump Tweets Temper Tantrum Over Vanity Fair Restaurant Review
Performance Marketing
Donald Trump took to Twitter to complain again. But that's not news. Today, however, he took umbrage with Vanity Fair's recent review of his Trump Grill restaurant, written by Tina [...]