For several weeks, Adweek has polled readers, collected audience and advertising data, and otherwise gauged brand performance and relevance to arrive at this short list of the hottest media properties. Check us out in print, online and via our iPad edition on Dec. 3 for the unveiling of this year's Hot List winners. Print
Magazine Hot List
The rich are cheap. And old. Those are just a couple of conclusions to draw from our review of magazine reading in households making $250K or more. How else to explain the presence of Costco Connection and AARP: The Magazine among the most read titles?
The magazine industry emerged this year from the most perilous downturn in its history with a set of unmistakable powerhouse titles celebrated here in Adweek’s 31st annual Hot List. Those that made the cut, from Food Network Magazine at No. 1 to Vanity Fair at No. 10, were the industry’s most successful and influential over the past year.
We asked a handful of media and culture types to tell us their favorite magazines. Here are the picks of Ruth Reichl, Tyler Brule, Craig Newmark, Sloane Crosley, Lauren Zalaznik, and more.
When I first met Joanna Coles, the editor-in-chief of Marie Claire, she was not a fashion plate, no less a fashion editor. She was a British hack, writing from New York for the Guardian and then for the Times of London. In 2001, we became colleagues at New York magazine.
How do you pick 10 magazines for a Hot List after a year such as 2009? By analyzing what each has done to expand beyond its core print business. That’s essentially the new golden rule of publishing: to no longer be simply a publisher.
Scott Dadich had no idea that a low-budget side project he independently assumed last spring would change the way Wired digitally delivers its message. But, it did. The magazine’s award-winning […]
There are lots of stories told in the halls of Meredith Corp. about Jeannine Shao Collins, and they usually go something like this: At an Association of National Advertisers conference […]
Growing up in the late ‘50s-early ‘60s in a small Oregon town, Chris Johns was transported to amazing places through the plethora of books and magazines he devoured when visiting […]
If the Esquire editor in chief is in a good mood this early March day, it’s understandable. The Roger Ebert interview in the current issue is generating media buzz and […]