Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks
Brand Marketing
The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim [...]
Never Mind the Trump Boycott, 50,000 People Are Still Waiting for Bean Boots
Brand Marketing
Photo: Nick Ferrari
Why Marijuana Marketing Will Be Bigger Than Ever This Year
Creativity
The cannabis business had some big wins during this year's election. Now, that's stimulating predictions of major greenback growth along with ever-more sophisticated marketing strategies on the part of cannabis [...]
Why Marketers Like YouTube and E! Are Embracing Twitter Moments
Performance Marketing
Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.
7 Emerging Conferences Every Advertising Professional Should Know About
Agencies
More than ever, today’s marketers are dependent on finding insight and inspiration from the world beyond their businesses to drive innovation and discover new meaning for their customers. While there’s [...]
How Beats Used Celeb Marketing to Become Millennials’ Favorite Audio Brand
Brand Marketing
Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social [...]