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Will Millennials Care About The CW’s ‘Archie’ Reboot?

Convergent TV

As they try to break through the Peak TV glut and grab viewers, broadcast networks have been relying heavily on new shows based on popular intellectual property (IP), like Lethal [...]


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Why Media Agencies Have to Shed Tradition as Fast as Possible

Brand Marketing

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those [...]

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An Unexpected Journey With Werner Herzog

Performance Marketing

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of [...]

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This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

Brand Marketing

We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a [...]

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How CNN’s Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland

Brand Marketing

At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are, [...]

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Our First Arc Awards Winners Represent the Best in Branded Storytelling

Brand Marketing

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]