Programmatic Advertising Is Running Amok
Performance Marketing
Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal favorite happened when I was on Amazon purchasing a [...]
5 Trends That Are Radically Reshaping Shopper Marketing
Brand Marketing
Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard [...]
The First Marketer Daymond John Ever Hired
Performance Marketing
One topic that came up during our interview with Daymond John was what he looks for in a marketer, and what made him hire his first.
4 Things Brands Can Do to Make Influencer Marketing Work for Them
Brand Marketing
When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, and for many of them, their [...]
Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving
Brand Marketing
The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number [...]