Accounts in Review: Axe Goes Off Roster for Big Global Assignment
Brand Marketing
Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders [...]
Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media
Brand Marketing
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]
Macy’s Shifts Its Multicultural Account to a New Shop
Brand Marketing
Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 [...]
Here’s a Look at Instagram’s First Beer Ads From Stella Artois
Performance Marketing
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on [...]
Big-Box Stores Like Target Think These New Apps Can Defeat Amazon
Performance Marketing
Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success.
Macy’s Black Friday Marketing Now Includes Facebook Video Ads
Brand Marketing
Macy's plans to run video ads on Facebook to round out its extensive Thanksgiving and Black Friday marketing.