Macy's

Macy’s Mixes Shopping With Social Video to Launch Its Holiday Campaign

As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving.

Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.

The Donald Trump Decoder: Adweek’s Guide to the Man and His Brands

It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or […]

Why Aren’t Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's.

J. Crew and American Girl Embrace Social Commerce Ads for the Holidays

Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram.

This Is How Macy’s Will Target Its Facebook and Instagram Ads for the Holidays

In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated tools up its sleeve this year, particularly on Facebook and Instagram.

Why Designer Tech Accessories Are a ‘Smart’ Bet This Holiday Season

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases.

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.

Facetime: Magazines, Networks and Fashion Wrap Up the Summer

Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events:

How Jeff Lewis Is Building a Flawless Lifestyle Empire

Jeff Lewis, the notorious perfectionist, is late for lunch.