Macy’s Mixes Shopping With Social Video to Launch Its Holiday Campaign
Performance Marketing
As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving.
This Is How Macy’s Will Target Its Facebook and Instagram Ads for the Holidays
Performance Marketing
In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated [...]
Why Designer Tech Accessories Are a ‘Smart’ Bet This Holiday Season
Performance Marketing
When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases.
Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands
Brand Marketing
Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.
Facetime: Magazines, Networks and Fashion Wrap Up the Summer
Brand Marketing
Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events:
How Jeff Lewis Is Building a Flawless Lifestyle Empire
Jeff Lewis, the notorious perfectionist, is late for lunch.