Why the Macy’s Thanksgiving Day Parade Is a ‘Dream’ for Brands
Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the [...]
NBC Cooks Up Black Friday NHL Showcase
NBC is pulling out all the stops in support of its inaugural NHL Black Friday broadcast, promoting the game during its coverage of the annual Macy’s Thanksgiving Day Parade and [...]