Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the 40 million-plus who watch or stream some portion of the Macy's Thanksgiving Day Parade on NBC.
Macy’s Thanksgiving Day Parade
As broadcast TV ratings continue to plummet this fall, advertisers have fewer and fewer reliable options outside of sports when it comes to making ad buys for the holiday season. But tomorrow, they get a Thanksgiving treat: the robust audience tuning in for NBC's broadcast of the 89th annual Macy's Thanksgiving Day Parade.
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on Instagram, which started selling sponsored posts last year.
When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched programs.
It's kind of surprising to learn that Macy's has created—for the second consecutive year—a dedicated mobile app for its Thanksgiving Day Parade instead of simply plugging features into