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WPP, Comcast Invest in YouTube Network Fullscreen

Performance Marketing

Word had leaked recently that the YouTube multi channel network Fullscreen was set to receive a cash infusion from Comcast and former News Corp. chairman Peter Chernin, in the neighborhood [...]


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Machinima Preps for Season 2 of Mortal Kombat

Performance Marketing

There’s no such thing as appointment TV, or a "must buy" in the digital video world—yet.

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Machinima Scores With Battlestar Prequel

Performance Marketing

SyFy broke the hearts of millions of Battlestar Gallactica fans when the network elected not to move forward with the prequel series Blood & Chrome. It may soon have to [...]

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Are Views From YouTube’s TrueView Ads True Views?

Performance Marketing

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing [...]

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Video Game Reality Show Jumps From CBS to Machinima

Performance Marketing

Last year, Electronic Arts partnered with CBS and famed reality production shop Bunim/Murray Productions (The Real World) to launch a unique Web-based reality series centered around the EA video game [...]

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Machinima Taps Former Microsoft Exec

Performance Marketing

Machinima’s hiring spree continues. The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of [...]