WPP, Comcast Invest in YouTube Network Fullscreen
Performance Marketing
Word had leaked recently that the YouTube multi channel network Fullscreen was set to receive a cash infusion from Comcast and former News Corp. chairman Peter Chernin, in the neighborhood [...]
Machinima Preps for Season 2 of Mortal Kombat
Performance Marketing
There’s no such thing as appointment TV, or a "must buy" in the digital video world—yet.
Machinima Scores With Battlestar Prequel
Performance Marketing
SyFy broke the hearts of millions of Battlestar Gallactica fans when the network elected not to move forward with the prequel series Blood & Chrome. It may soon have to [...]
Are Views From YouTube’s TrueView Ads True Views?
Performance Marketing
YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing [...]
Video Game Reality Show Jumps From CBS to Machinima
Performance Marketing
Last year, Electronic Arts partnered with CBS and famed reality production shop Bunim/Murray Productions (The Real World) to launch a unique Web-based reality series centered around the EA video game [...]
Machinima Taps Former Microsoft Exec
Performance Marketing
Machinima’s hiring spree continues. The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of [...]