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Machinima Hires New CEO Chad Gutstein

Performance Marketing

Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts.


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Mortal Kombat: Legacy II Is Fun If You’re Just in It for the Fight Sequences

Performance Marketing

TV execs should take note of how well Mortal Kombat: Legacy II showrunner/director Kevin Tancharoen can do what they're paying millions of dollars for, using in this case what looks [...]

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Season 2 of Machinima’s Mortal Kombat Off to a Solid Start

Performance Marketing

The pressure's on. After Season 1 of Machinima's Mortal Kombat series evolved into a monster hit—to the tune of 70 million views—expectations are high for Season 2, which premiered online [...]

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Machinima Looks for Repeat Success With Mortal Kombat

Performance Marketing

In Web video, can you catch lightning in a bottle more than once? Is  there a such thing as a highly anticipated sequel online? Machinima and Warner Bros. are about [...]

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Machinima Lays Off 10 Percent of Staff

Performance Marketing

A hot medium (Web video) plus a red hot category (gaming) along with plenty of funding from Google should equal big-time success and growth.

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YouTube Stars Struggle Mightily Off YouTube

Performance Marketing

If you talk to enough folks in the Web video industry these days, you might get the feeling that everybody wants to get off YouTube as fast as they can [...]